Exterior Cleaners - grow your business - save more time
The Ultimate Marketing & Booking System for Exterior Cleaners
ECLM helps you manage all of your leads, quotes, bookings, communications and social media all in one place with expert marketing support and Google Ads Management.
Grow Your Exterior Cleaning Business with ECLM
We know that managing every lead that comes into your business can be hard work. Who has booked? Who do I need to follow up with? How much did I quote them?
But what if it was all done for you? Even whilst you sleep.
We help you automate your business so you don't have to chase up leads, only add them to your diary once they've booked. You'll never for get to follow up, or give a quote, and your customers will be able to book your services online.
Manage Your Leads – All in One Place
Whether your leads come from your website, Google Ads, Messenger, Facebook Ads or even Flyers. You can use ECLM to track exactly where your customers are coming from and how much each marketing channel is making you in one-off and regular income, allowing you to make better, more informed decisions about marketing in your business.
Our dedicated CRM allows you to communicate with every lead, view their quotes and track their progress from the lead being generated to becoming a paying customer, and even helping you to generate new online reviews.
From 1st June to 9th November 2024.
Built By An Exterior Cleaner For
one-off & regular Window Cleaning
Gutter Clearance & Cleaning
Conservatory Roof Cleaning
pressure washing
(Coming soon)
softwashing
(Coming soon)
roof cleaning
(Coming soon)
Cut Your Speed To Lead To ZERO
When you generate a new lead, every minute matters.
The longer it takes you to contact a new lead, the less chance of conversion. Which is why we bring your speed to lead down to less than 5 seconds by engaging with your leads instantly.
With our use of automation and AI technology, we instantly make contact with your lead to help you increase the chances of a conversion into a paying customer.
With set price services such as window cleaning, gutter cleaning & conservatory roof cleaning, we direct your lead straight to your custom built online quote & booking form, allowing them to generate a quote for your services within 30 seconds and giving them the ability to book online.
And if they don't book? The system will contact with them by email, which shows them their quote, sending them regular reminders to book your services. All they'll need to do is select the services they want to book and enter their address.
You'll also receive their quote too so you can make contact with a 'Call Now' button and try to convert them over-the-phone.
We make it as easy as possible to book your services.
Offer one-off services like roof cleaning or pressure washing? (Coming Spring 2025)
ECLM allows you to send each lead a customised quote, which allows them to accept the quote online and automatically follows up if they haven't booked already.
Meaning you no longer have to chase up your leads who haven't booked.
We can even help you create customised documents that can be sent with your quote for your customer to read or sign, such as terms & conditions and waivers.
Is Your Marketing Worth It?
Do you know how many people sign up to your services from your Facebook ad? How about that flyer you sent out last year?
You need to be able to track every single marketing pound spent by your business so you can see exactly what works for you.
Where do you spend the least and get the most returns?
ECLM can help track every sign up from every platform, giving you live booking data that you can use to track the growth in your business.
We can even help you set up tracking for a flyer campaign, so you know how many people have signed up just from your flyer. This is something very few companies are able to achieve.
Financial dashboards that just make sense
Our customised dashboards show the growth of your business, giving you the opportunity to measure what is working and allowing you to compare data between dates, giving you access all the information you need about how well your business is growing.
If we're managing your Google Ads, we'll also create a separate dashboard showing exactly how well your ads are doing. Something that other marketers aren't able to do!
We can show you exactly how much your Google ads are making, with your first clean and yearly values shown side-by-side. Giving you full transparency into what we do for you.
Forgetting About Reviews?
Reviews are massively important for any business listed online. But how good are you at asking for one?
We've automated the review generation process for you, so you can ask for a review and send follow up reminders with the click of a single button.
We give your customers the opportunity to send you feedback if something went wrong, and allow them to go directly to the platforms that you use to leave a review if you've done a great job.
Don't forget to reply...
If you're collecting reviews on your Google Business Profile, you can actually use this to help show higher on the Google Map Three Pack in your area!
Replying to each review helps your ranking, which is why we use AI to reply to every positive review so you know that each review gives your business the maximum impact to show to even more potential customers.
Automated Your WhatsApp?
Did you know over 90% of all WhatsApp messages delivered are actually opened?
We're seeing an insane response with our automated WhatsApp quote & booking system. This allows someone to get a quote and book your services without leaving WhatsApp, and it is completely automated!
You can add WhatsApp to your ECLM system to make it even quicker and simpler for your customers to book.
If you're running Facebook ads, this is essential to getting the best response from your leads.
We also send your leads their quote if they've already seen your prices and haven't booked. So if they ask for a gutter clear, your system will send them their gutter cleaning quote (and the same with window cleaning), and they can book through WhatsApp, trying to keep your leads engaged with your business.
Google Ads Management Service
Google Ads is a massive opportunity to grow your business online, but it is by far, one of the most confusing advertising platforms you can use, and if it's set up incorrectly, you are unlikely to see leads and you're likely to be wasting money.
So what do we do differently than other Google Ad agencies?
We know it is really important to get every part of Google ads right. This starts with setting up conversion tracking, making hyper local ads, optimising the landing pages and hitting the right keywords that are likely to generate leads.
We setup dynamic landing pages which show the town that the ad has been set up for. We setup local, trackable, telephone numbers to make your company feel hyper local to your customers.
For example:
You offer window cleaning in Bridgwater, but you're based in Taunton.
We'll setup an ad in the Bridgwater area, targeting people who live in that area (not just passing through). When your customer clicks on your ad, the headline will show 'Window Cleaning in Bridgwater' and the telephone number will use the Bridgwater area code, not your Taunton code.
Dedicated Google Ads Financial Dashboard
Do you know how many leads your Google ads have generated? Or the number of those who have book? How about how many phone calls you've had from Google ads? Or the exactly value of the bookings you've taken from Google ads?
Without this data, you would never know if you're just throwing money away on ads that aren't working.
We setup a dedicated dashboard that shows you all of this information in one place, showing you exactly how much you're generating, and spending, and this allows us to also make better decisions on how to manage your ads.
Frequently Asked Questions
Still not sure ECLM is for you? These are some of our most frequently asked questions.
Can I integrate ECLM with my current website?
Yes! We can imbed our lead form directly into your website, meaning all leads from your website can be recorded in our CRM and go through the same quote & booking process as everyone else.
Do you provide the leads?
No. ECLM is designed to help you generate more leads and bookings from your current marketing methods. However, with our Google Ads Management service, we help you generate leads from Google searches, though we can never guarantee leads, we give your business the best chance of success on Google Ads.
How many leads can I expect?
This really is down to your marketing strategy. We can't guarantee how many leads you'll get, but everything is optimised to maximise the chance of someone leaving their details for a quote.
We have companies who deal with 10s of leads a month and companies who deal with 100s of leads a month.
Will ECLM save me time or money?
Absolutely! We've built our system for 3 purposes:
1 - To generate more leads & bookings
2 - To help businesses save time
3 - To help increase conversion rates (making you more money)
Do you currently visit every property to give an 'accurate' quote? People pay more for services online because it is quick and convenient, and they don't need to be waiting around for someone to 'maybe' turn up to give them a quote. Each customer can book your services themselves in less than 3 minutes.
If you're making £60 an hour cleaning windows, a quote that takes 30 minutes (including driving time) will cost you £30, and even then, they might not even accept your quote.
What if the house is large or it is a commercial premises?
Don't worry, you can give completely customised quotes for large houses or commercial premises. Your customer can even let you know they live in a large house or need a quote for a business in the quote and booking for that we build for you. This will trigger an instant email to you letting you know they need a customised quote.
Offer window cleaning? You'll even be able to change from your standard frequencies.
Do you work on exclusive areas?
We don't offer exclusive areas for our systems, however, we do for Google Ads Management for your specific services that we manage ads for. For example, if you want to run ads for roof cleaning in Nottingham, we will run window cleaning ads for another company if you don't also want to run window cleaning ads.
It wouldn't be in either of our interests to run the same ads for more than one company in the area as this just increases costs unnecessarily for everybody.
Pricing
Standard eclm system
£250 Setup
£99pm
Lead Management System
Online Quote & Booking System
Review Management
Financial Dashboards & More
whatsapp addon
£50 Setup
Add £50pm
Automated WhatsApp
Dedicated WhatsApp Number
Website Widget
Chatbot (Coming Soon)
google ads management
No Setup Fee
From £150pm
Setup & Manage Ads
Dynamic Local Landing Pages
Local Phone Numbers (Up To 10)
Tracking & Dedicated Dashboard
What Next?
1
Book A Demo
Use the calander below to book a free one-to-one demo so we can show you how the system works and how we can help grow your business.
2
Fill In A Form
Once you've had a demo and we're both happy that you'll benefit from using ECLM, we'll send over an onboarding form to get started.
3
Pay Your Setup Fee
Once we're happy with your paperwork and we haverything we need, you'll pay your setup fee and add you to our current production queue.
4
Ready To Go
Once we've build your new system you'll get a chance to play and make sure it's exactly what you expected before going live and starting your monthly fee.
Book A Free One-To-One Demo
Want to learn how ECLM can help your external cleaning business grow? Our one-to-one Zoom demo calls help us understand your business and needs, giving us a chance to show you exactly how our system will help your business.
They last roughly 30-45 minutes and we'll discuss your business, goals, how you currently manage your leads and explain our processes in a greater detail. You'll be shown how our system works, both for your customer and for you, giving you an insight into the back end of ECLM.
We'll also show you upcoming features we have planned for ECLM.
Book a date and time using our calendar below.